Book Cadillac opens doors

BY JOHN GALLAGHER • FREE PRESS BUSINESS WRITER • October 6, 2008

It’s back!

The Westin Book Cadillac Hotel opened its doors this morning almost a quarter century after Detroit’s most historic downtown hotel shut down. The newly remade hotel, brought back to life with a $190-million reconstruction, features 453 hotel rooms and 64 for-sale condominiums on its upper floors.

The opening of the hotel shows that downtown Detroit's revival is still moving forward, even if blunted by an ailing economy and nationwide credit crunch.

A slowly gathering crowd of several dozen visitors and media gathered outside the Washington Boulevard main entrance prior to the 11 a.m. opening. Many of the visitors reminisced about the old Book Cadillac they had known.

Mike Sweeney, 70, of Detroit recalled that when he was a boy his great-aunt used to bring him to the Book Cadillac every St. Patrick’s Day for an Irish-American celebration.

“She would allow us to wander all over the hotel. She was real great about that. I can remember one night my wife and I were going to see Pete Seeger so we had dinner here before we went. So I have great memories of the place.”

Once inside, the reviews were glowing.

“I think it’s just absolutely gorgeous,” said Irene Drake, 62, of Detroit, whose father had been a bellhop at the hotel decades ago. “I’ve been a lifetime Detroiter. My dad used to work here back in the ‘40s. So for me to come down here and see this, it’s absolutely gorgeous. I’m glad to be a part of it.”

John Ferchill, the chief owner and Cleveland-based developer of the remade hotel, stepped out the doors a few minutes past 11 a.m. to welcome the visitors.
Having spent more than three years raising money and reconstructing the hotel, Ferchill was ecstatic that the opening had finally arrived.

“It’s magnificent,” he said a few moments after the opening. “It is far beyond anything I thought it would look like at the end of the day. It’s just way better and way more. It is going to be one of the great Westin hotels of the world."

Noting stories like Drake’s about her father once working there, Ferchill acknowledged the Book Cadillac’s deep roots in the city.

“Everybody’s got a story about the Book,” he said. “Everybody’s excited about being part of the Book hotel.”

Contact JOHN GALLAGHER at 313-222-5173 or gallagher@freepress.com.

In your voice

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cribbz wrote:
Boy, I hear that. The thing is- the city IS improving. unfortunately, it will take a few decades to get it to the level it needs to be. You figure that the key is starting with downtown-- have people move there (make it habitable once again)-- which I think is happening with all the lofts and apartments being put in. The city is poor- so we need to move more yuppies and more jobs for those yuppies to work to downtown (moving compuware and Quicken Loans is a great start). More wealth in the city leads to a higher potential quality of life that can be provided-- more money for schools, transportation systems, aesthetic improvements (which has done wonders for woodward Ave. and the river front) etc. You figure the economy will bounce back, along with the big 3 (once they are retooled and made more stable). They won't ever get back to the level they were in their heyday, but to provide job stability and profitability once again (which they should), will be very important. Keep Believing!

10/09/2008 12:20:28 a.m. EDT
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I wish I had your optimism. It's been too long (living in a now very distant past) for this jaded old man to feel good about a potential future that I will most likely never see. Stories like the new mayor talking about $100 million in the hole just feeds my agony. I truly hope that this once proud city can pull out of this!

...... You're one of the few people I've heard (without being biased) that Detroit is a lost cause. Comparing downtown between now and as recently as 10 years ago- the difference is night and day. I notice you've written off all the improvements I mentioned. Don't be so naive as to think those BILLIONS don't matter. Other cities have had similiar improvements ('77-present)-- but they were so far ahead of us to begin with. Detroit has had to be completely reinvented. Yes, there is a LOT ahead of us, but DO NOT ignore the countless steps that have been taken.


10/08/2008 7:45:06 p.m. EDT
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cribbz wrote:
Its pretty obvious we still have big problems. But that hasn't stopped Max M. Fisher (RIP), Peter Karmonos, Dan Gilbert, Mike/Marian Illich, Roger Penske, the Fords and many others from investing BILLIONS of dollars in Detroit's renovation. It seems to me that the most successful businessmen in Michigan think Detroit has a future. Its hard in this economy to get things done but we are pushing forward. You're one of the few people I've heard (without being biased) that Detroit is a lost cause. Comparing downtown between now and as recently as 10 years ago- the difference is night and day. I notice you've written off all the improvements I mentioned. Don't be so naive as to think those BILLIONS don't matter. Other cities have had similiar improvements ('77-present)-- but they were so far ahead of us to begin with. Detroit has had to be completely reinvented. Yes, there is a LOT ahead of us, but DO NOT ignore the countless steps that have been taken.
10/08/2008 12:52:54 p.m. EDT
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I wasn't talking about specific projects/improvements. If you were to look at other large metropolitan areas in the U.S. you would see at least the same types of positives that you described. The overall picture is what is truly ugly. We have been considered the most dangerous city in America (by the CQ Press, a division of the Congressional Quarterly). Our education system graduation rate is the worst in the nation for large cities (Detroit News). Population has dropped by over fifty percent since 1960 (Census Reports). And the list goes on and on. I just don’t see the list that you have as being anything more than some improvement against a much bigger loss. It just keeps getting harder to be born, live and die here.

Yeah-- we haven't done anything since the RenCen was completed. WE CARE ABOUT OUR CITY! If the city were a lost cause, NONE of the above would have happened. Don't be misinformed or ignorant![/QUOTE]

10/07/2008 5:09:02 p.m. EDT
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cribbz wrote:
Amen to that!

10/06/2008 11:51:09 p.m. EDT